Having a website isn’t enough anymore. There used to be a time, oh, say, more than a decade ago, where having
a standard, desktop website on the web was all the rage and made you a leader and not a laggard. But just like everything in the tech and internet world – it has a shelf life. There soon came a time where the novelty of a website faded and people everywhere – from your best friend to your grandmother couldhave a website. So much like business culture has shifted to mobile, so too has the culture in website design and platforms, thanks to smart phones and tablets. A new era is here, today’s day and age is all about mobile websites.
The rise in mobile has altered the way people search, navigate and experience the Web. Nobody stands still anymore. It is no wonder then that the rise in mobile website usage is increasing, and that web developers and businesses as a whole are now turning their attention to it, as they can no longer afford to ignore it. For over the few years the sale of mobile devices has exceeded those of desktop computers. Desktops computers are so yesterday. Is your business keeping up, or are you already falling behind? Mobile websites now have specific design elements and more attention is being paid to ease of use, cross-platform convergence and making a mobile website just as, or even more powerful, than its desktop counterparts. Smaller screen doesn’t always mean a downsize. People are on the go, but they don’t want to be shortchanged when it comes to visiting a website.
Cross convergence between a desktop website and a mobile website are common, but there are also some things to consider which make the two different in terms of design and technical specifications. Articles all over the Internet have different perspectives on what to stay away from when building a mobile website. Since mobile website do not support specific technologies, like Flash, Java Applets and pop-ups, it would be wise to stay away from them, but if you’re in the business of mobile website development, do your research and figure out what works and what doesn’t. Not even typography is safe! Advice articles on the web tell the designer/developer to avoid italicized, handwritten or scripted fonts, since they are not supported on the mobile platform, and they’d just look plain silly anyway, except for italics, you need those for emphasis. Choosing the right font makes a big difference. Yet another similarity between desktop websites and mobile websites, the same rules still apply, apart from the odd detail here and there.
At the end of the day, it’s all about offering a new user experience. Whether it’s a Smartphone or a tablet – each of these platforms can do significantly more than a desktop computer. Mobile websites are becoming the norm. New technology is being developed to adapt to the rise of mobile usage. Know what works and know what to stay away from, when designing and developing a mobile website, it could be the difference between leading and lagging in an always changing world of technology.